Goal
Cheshire Oaks club were struggling to regularly post on social media and maintain a premium brand image. As Social Media Manager for David Lloyd Cheshire Oaks (and contributor to the wider brand account), my focus is on elevating the club’s presence on Meta platforms through high-quality, engaging content. By maintaining a strong social media strategy, I drive member engagement, increase event participation, and support member retention and acquisition.
Approach
I’ve established the key content pillars in alignment with the companies initiatives at the forefront of my content strategy. Ensuring regular updates with
well-designed event calendars, trend-driven videos, and engaging reels. By streamlining communication between departments, I manage the flow of promotional content efficiently. My work has not only improved the club’s social presence but has also been recognized at a brand level, allowing me to contribute to the wider David Lloyd account.
