Nourished Skincare
Logo, Brand Identity
& Experiential design
Nourished Skincare
Logo, Brand Identity
& Experiential design
Nourished Skincare
Logo, Brand Identity
& Experiential design
The brief
This project focused on helping a luxury skincare brand communicate its unique value proposition to stand out in a crowded market. The challenge was to create a visual identity that resonated with a diverse range of people with inclusive ranges of skin toned products and to visually communicate the link between skin conditions, acceptance of beauty and nature -on both a branded and experiential level. This because a campaign that celebrates humans very nature and highlighted that 'imperfections' are in-fact perfect.
The brief
This project focused on helping a luxury skincare brand communicate its unique value proposition to stand out in a crowded market. The challenge was to create a visual identity that resonated with a diverse range of people with inclusive ranges of skin toned products and to visually communicate the link between skin conditions, acceptance of beauty and nature -on both a branded and experiential level. This because a campaign that celebrates humans very nature and highlighted that 'imperfections' are in-fact perfect.
Goal
Creating a logo, brand identity and experiential marketing campaign for 'Nourished'. We needed to visually communicate the USP: Natural skincare for even the most sensitive skin.
Approach
To begin with the concept for 'Nourished' was in the idea of patterns and textures in nature emulating humans. This concept could then be extended into the branding and campaign imagery.
Goal
Creating a logo, brand identity and experiential marketing campaign for 'Nourished'. We needed to visually communicate the USP: Natural skincare for even the most sensitive skin.
Approach
To begin with the concept for 'Nourished' was in the idea of patterns and textures in nature emulating humans. This concept could then be extended into the branding and campaign imagery.
Logo development
Experimenting with letter forms around possible organic illustrative or typographic elements. Leaf in the 'r' letter form or using negative space in lettering. The logo ended up using a curved and serif choice of typography, which uses a minimalistic element that appears in the 'I' letter as a'droplet' form, to translate into the submark and other variations of the logo. Taking this idea into design software I wanted a font that had a strong and recognisable form to use for the wordmark logo.
Logo development
Experimenting with letter forms around possible organic illustrative or typographic elements. Leaf in the 'r' letter form or using negative space in lettering. The logo ended up using a curved and serif choice of typography, which uses a minimalistic element that appears in the 'I' letter as a'droplet' form, to translate into the submark and other variations of the logo. Taking this idea into design software I wanted a font that had a strong and recognisable form to use for the wordmark logo.
Drawing parallels in nature
Natural veins of plants, layers in rock formation, pores and the textures of the earth.
Drawing parallels in nature
Natural veins of plants, layers in rock formation, pores and the textures of the earth.
Drawing parallels
in nature
Natural veins of plants, layers in rock formation, pores and the textures
of the earth.
Logo composition
Display serif typography with geometric forms to contrast with the natural curves of the letter forms. This gives a modern and sleek wordmark. With organic teardrop shaped 'I' that features in the negative 'n' shape of the submark logo.
Logo variations
The submark logo is derived from 2 key elements from the wordmark, making use of negative space. I was also able to create variations of the full workmark with the strap-line. These variations ensure that the logo is versatile and scalable.
The submark logo is derived from 2 key elements from the wordmark, making use of negative space. I was also able to create variations of the full workmark with the strap-line. These variations ensure that the logo is versatile and scalable.
Logo composition
Display serif typography with geometric forms to contrast with the natural curves of the letter forms. This gives a modern and sleek wordmark. With organic teardrop shaped 'I' that features in the negative 'n' shape of the submark logo.
Fragile box tape
Visual metaphor for sensitive and fragile skin. Communicates the USP clearly as part of the user experience when unboxing the product.
Limited colour palette
Limited
colour palette
These 3 colours are natural and inspired by skin tones and water, pairing well with the natural imagery.
These 3 colours
are natural and inspired by skin
tones and water.
Fragile box tape
Visual metaphor for sensitive
and fragile skin. Communicates the USP clearly as part of the
user experience when unboxing the product.
Limited
colour palette
These 3 colours
are natural and inspired by skin
tones and water.
Experiential & Event Design
Experiential
& Event Design
I explored connections between gentle skincare and sensitive skin,
or the desire for a healthy glow but the importance and benefits of sun protection in this branded pop-up launch event. The campaign uses graphic elements in the environment with a consistent branded approach. The goal was to highlight the brand's unique benefits and position it as
a leader in the luxury skincare space.
I explored connections between gentle skincare and sensitive skin, or the desire for a healthy glow but the importance and benefits of sun protection in this branded pop-up launch event. The campaign uses graphic elements in the environment with a consistent branded approach. The goal was to highlight the brand's unique benefits and position it as
a leader in the luxury skincare space.
I explored connections between gentle skincare and sensitive skin,
or the desire for a healthy glow but the importance and benefits of sun protection in this branded pop-up launch event. The campaign uses graphic elements in the environment with a consistent branded approach. The goal was to highlight the brand's unique benefits and position it as a leader in the luxury skincare space.
Packaging design
Creative and luxury packaging design. Product images that sell your brand and capture the essence of the user experience.
Learn More
Systems
of design
I design brands that maintain constancy and
a sense of 'personality' and identity across
all touchpoint. That's everything from the
brand colour palette to the packaging and unboxing experience.
Every step of the user journey matters.
Packaging design
Creative and luxury packaging
design. Product images that sell your brand and capture the essence of the user experience.
Learn More
Systems
of design
I design brands that maintain constancy
and a sense of 'personality' and identity
across all touchpoint. Every step of the user journey matters.
Learn More
Packaging design
Creative and luxury packaging
design. Product images that sell your brand and capture the essence of the
user experience.
Learn More
Systems
of design
I design brands that maintain constancy
and a sense of 'personality' and identity
across all touchpoint. Every step of the user journey matters.
Learn More