Brand Identity Design
For new brands that need a visual identity from the beginning, or existing brands that want to bring what they already have into a clearer and more consistent direction.
A good brand identity gives you more than a logo. It gives everyone working on the brand a clear visual direction, so the website, social media, packaging, printed materials and anything else people see all feel like they belong to the same business.
This could be useful if…
1
You’re starting something new and need a visual identity that gives you a clear place to begin.
2
You’ve got a good business behind the brand, but visually it doesn’t quite feel like it reflects where you are now.
3
Different people are creating things for the brand and there isn’t enough guidance to keep everything feeling consistent.
4
The business has changed over time and the branding needs some attention so it feels more connected to where things are heading.
Packages
Brand Style Guide
A clear visual foundation for a new brand, or for an existing brand that needs everything brought together properly.
Included
Questionnaire
Brand workshop
Positioning direction
Logo suite/or updated logo system
Colour palette
Typography
Photography and image direction
Graphic style direction
Logo usage and spacing
Simple lock-up rules
Final Brand Style Guide PDF
Brand Guidelines
For brands that need a fuller foundation behind the identity, as well as clearer rules for how everything should be used across the business.
Included
Questionnaire
Brand workshop
Positioning
Purpose
Vision
Mission
Values
Logo system
Colour rules
Typography rules
Graphic and layout direction
Photography / art direction
Example brand applications
Guidance for internal teams, freelancers and suppliers
Final Brand Guidelines document
1
Getting to know the brand
We start with a questionnaire and workshop so I can understand the business, the audience, what already exists and where you want things to go.
2
Finding the direction
I bring together the positioning and visual references that will guide the identity.
3
Creating the identity
This is where the logo, type, colour, imagery and supporting visual system start coming together.
4
Developing it together
I present the direction, gather feedback and work through the details with you.
5
Handing everything over
You receive the final files and a guide that makes it clear how the identity should be used going forward.
Brand identities by Astrik Studio
“Working with Annabelle was so smooth, easy and fun. She kept me updated throughout the process and was quick to understand exactly what my brand was about. She’s a brilliant visual designer and has very original ideas, which were so exciting to receive. I’m so happy with the designs she’s delivered. She understood and interpreted the brief with exceptional skill and I honestly couldn’t have asked for more. I would work with her again in a heartbeat.”
Gurpreet Bharya
“I had the pleasure of working with Annabelle on designing the logo for my new business, and I couldn’t be more impressed with the results. From our initial conversation, she immediately understood the vision I had and brought it to life in a way that exceeded my expectations. Her creativity, attention to detail, and ability to capture the essence of my brand were outstanding.
Annabelle was not only highly professional but also responsive and easy to collaborate with throughout the entire process. She took feedback with grace and delivered revisions promptly, ensuring the final product was something I am incredibly proud of.”
Max Robertson
Have a few questions?
Do I need to be starting a new brand?
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What’s the difference between the Brand Style Guide and Brand Guidelines?
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Can you work with branding we already have?
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Do you also design packaging, social graphics or printed materials?
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Want to talk through your brand?
If you’re starting something new or the current identity no longer feels like the business it represents, we can talk through what needs attention and which route would make the most sense.
The first call is a free consultation.
