MaxWellness
Logo & Brand Identity
MaxWellness
Logo & Brand Identity
MaxWellness
Logo & Brand Identity
The brief
MaxWellness Café & PT Studio needed a strong, cohesive brand identity that reflected physical fitness and the cafe. The goal was to design a minimalistic yet dynamic logo that would appeal to a health-conscious audience, seamlessly integrating elements of movement, energy, and wellness. The branding needed to be both visually striking for storefront signage and versatile across digital and print applications.
The brief
MaxWellness Café & PT Studio needed a strong, cohesive brand identity that reflected physical fitness and the cafe. The goal was to design a minimalistic yet dynamic logo that would appeal to a health-conscious audience, seamlessly integrating elements of movement, energy, and wellness. The branding needed to be both visually striking for storefront signage and versatile across digital and print applications.
Goal
Create a cohesive visual identity, including logo design, typography, and a colour palette, to establish a strong and recognisable brand.
Design a professional and authentic visual style for Max that appeals to health-conscious consumers, ensuring the brand feels high-end, credible, and aligned with quality and well-being.
Create a cohesive visual identity, including logo design, typography, and a colour palette, to establish a strong and recognisable brand.
Design a professional and authentic visual style for Max
that appeals to health-conscious consumers, ensuring the
brand feels high-end, credible,
and aligned with quality and
well-being.
Approach
Max specified that he wanted a minimalistic and modern design, using clean, contemporary visuals. A premium feel was achieved through sleek typography, a refined color palette, and an elegant logo style. Designed for versatility, and the logo for scalability the brand identity seamlessly adapts across social media, signage, and printed materials such as business cards, vouchers and merchandise.
Moodboarding & colour palette
As we worked on Max's branding, he was simultaneously designing and decorating the interior of his PT studio and café. With a clear vision, (and a lot of green paint) he actively contributed to mood boards, guiding the creative direction and leading the way with green shades being a prominent feature. One of our first steps was defining the look and feel of his logo, drawing inspiration from the imagery he resonated with to ensure we nailed the design. We were able to curate a colour palette with green shades to promote serenity and natural wellness throughout branded touchpoints.
Goal
Create a cohesive visual identity, including logo design, typography, and a colour palette, to establish a strong and recognisable brand.
Design a professional and authentic visual style for Max that appeals to health-conscious consumers, ensuring the brand feels high-end, credible, and aligned with quality and well-being.
Approach
Max specified that he wanted a minimalistic and modern design, using clean, contemporary visuals. A premium feel was achieved through sleek typography, a refined color palette, and an elegant logo style. Designed for versatility, and the logo for scalability the brand identity seamlessly adapts across social media, signage, and printed materials such as business cards, vouchers and merchandise.
Moodboarding
& colour palette
As we worked on Max's branding, he was simultaneously designing and decorating the interior of his PT studio and café. With a clear vision, (and a lot of green paint) he actively contributed to mood boards, guiding the creative direction
and leading the way with green shades being a prominent feature. One of our first steps was defining the look and feel of his logo, drawing inspiration from the imagery he resonated with to ensure we nailed the design. We were able to curate a colour palette with green shades to promote serenity and natural wellness throughout branded touchpoints.
Logo development
The main concept I experimented with was incorporating the spike/ adrenaline symbol into the letters as
it has such strong symbolism for heart rate, blood pressure, vitality and exercise. It also draws meaning
from 'ups-and downs of life' and even caffeine-providing that boost of energy, with relation to Max's cafe.
I sketched many, many ideas to connect these elements seamlessly into the word mark.
I was able to find a symbol that was well balance and integrated into both the 'W' and the 'M' with potential for various logo scales.
The main concept
I experimented with was incorporating the spike/ adrenaline symbol into the letters as it has such strong symbolism for heart rate, blood pressure, vitality and exercise. It also draws meaning
from 'ups-and downs of life' and even caffeine-providing that boost of energy, with relation to Max's cafe.
I sketched many, many ideas to connect these elements seamlessly into the word mark.
I was able to find a symbol that was well balance and integrated into both the 'W' and the 'M' with potential for various logo scales.
Logo development
The main concept I experimented with was incorporating the spike/ adrenaline symbol into the letters as
it has such strong symbolism for heart rate, blood pressure, vitality and exercise. It also draws meaning
from 'ups-and downs of life' and even caffeine-providing that boost of energy, with relation to Max's cafe.
I sketched many, many ideas to connect these elements seamlessly into the word mark.
I was able to find a symbol that was well balance and integrated into both the 'W' and the 'M' with potential for various logo scales.
Logo variations
Having vacations of the logo allows max to have options across different materials and scales. His circular logo worked perfectly as a profile picture for social media.
Signage
I prepared the logo for the shopfront signage at a high resolution and large scale, ensuring it was perfectly optimised for the sign painter to reproduce the logo word mark with accuracy.
I prepared the logo for the shopfront signage ensuring
it was perfectly optimised
for the sign painter to reproduce the logo word mark with accuracy.
Logo variations
Having vacations of the logo allows max to have options across different materials and scales.
His circular logo worked
perfectly as a profile picture
for social media.
Signage
I prepared the logo for the shopfront signage ensuring
it was perfectly optimised
for the sign painter to reproduce the logo word mark with accuracy.
Review
“I had the pleasure of working with Annabelle on designing the logo for my new business, and I couldn’t be more impressed with the results. From our initial conversation, she immediately understood the vision I had and brought it to life in a way that exceeded my expectations. Her creativity, attention to detail, and ability to capture the essence of my brand were outstanding.
Annabelle was not only highly professional but also responsive and easy to collaborate with throughout the entire process. She took feedback with grace and delivered revisions promptly, ensuring the final product was something I am incredibly proud of.
If you’re looking for a talented and dedicated graphic designer who can deliver exceptional results, I highly recommend Annabelle. Her work speaks for itself!”
Maxwell Robertson
@maxwell-robertson-64242a1a5
Review
“I had the pleasure of working with Annabelle on designing the logo for my new business, and I couldn’t be more impressed with the results. From our initial conversation, she immediately understood the vision I had and brought it to life in a way that exceeded my expectations. Her creativity, attention to detail, and ability to capture the essence of my brand were outstanding.
Annabelle was not only highly professional but also responsive and easy to collaborate with throughout the entire process. She took feedback with grace and delivered revisions promptly, ensuring the final product was something I am incredibly proud of.
If you’re looking for
a talented and dedicated graphic designer who can deliver exceptional results, I highly recommend Annabelle.
Her work speaks for itself!”
Maxwell Robertson
@maxwell-robertson-64242a1a5
Merchandise
I teamed up with DL Design Associates to create a bespoke range of merchandise with organic cotton. I created the slogan and graphic design for hoodies, shorts and T-shirts. DL Design Associates sourced garment suppliers and handled print production.
I teamed up with DL Design Associates to create a bespoke range of merchandise with organic cotton. I created the slogan and graphic design for hoodies, shorts and T-shirts. DL Design Associates sourced garment suppliers and handled print production.
High quality clothing
High
quality clothing
We were able to meet Max's expectations, avoiding polyester with garments
90-100% cotton for his
clothing range.
We were able to meet Max's expectations, avoiding polyester with garments
90-100% cotton for his clothing range.
The premium branding
package offers a full set of brand guidelines to ensure you maintain
a consistent visual approach and maintain your luxury look across
all branded materials.
Learn More
Brand Guidelines
Learn More
Brand Guidelines
Brand Guidelines
Brand Guidelines
The premium branding package offers a full set of brand guidelines to ensure you maintain a consistent visual approach and maintain your luxury look across all
branded materials.
The premium branding package offers a full set of brand guidelines to ensure you maintain a consistent visual approach and maintain
your luxury look across all
branded materials.
The premium branding package offers a full set of brand guidelines to ensure you maintain a consistent visual approach and maintain
your luxury look across all
branded materials.
Learn More
