There are two ways to work together:
Social Media Strategy
A Social Media Strategy gives the team a clear direction and system to work from.
Social Media Management
Social Media Management keeps that direction moving month after month.
A clear system for what to say, why you’re saying it and how it should show up.
I start by looking at the audience.
Who are we trying to reach? What do those people already watch, save, share and care about? What is happening in their lives at different times of the year? What does the brand want them to notice or do?
From there, I look at the role of each platform, competitors, current content and the parts of the brand that could be working harder.
A direction the
team can use
That gets turned into a practical direction for the team, with repeatable ideas, formats and guidance that can be used beyond one content calendar.
Understand the picture
Current channel audit · Competitor review · Audience behaviour · Platform behaviour
Find the content direction
Social messaging · Content themes · Content mix · Repeatable formats and series
Plan for what is coming
Campaign and launch ideas · Visual direction for social · Seasonal moments
Make it useful
The role of each platform · Implementation guidance for the team or Astrik
1 Getting everything together
2 Understanding the audience
3 Looking at the wider picture
4 Turning that into a content direction
5 Making it usable
Everything is brought into a practical social media strategy the team can work from.
Clear direction
Ideas to return to
A usable plan
A clearer way for the team to plan and brief content. A direction that can keep developing as you learn what performs.
For brands that want ongoing support turning the direction into a monthly plan, keeping the team organised and using what we learn from the content to guide what happens next.
This can work with your existing team, or Astrik Studio has production support where it is useful.
Plan
• Monthly planning session
• Monthly content plan
• Content calendar
Brief and coordinate
• Clear briefs for upcoming content
• Coordination with the people producing the content
Review
• Review and approval
• Monthly performance check-in
Keep improving
• Ongoing changes based on what people are responding to
01 Plan
We look at what is happening in the business, upcoming launches, seasons, campaigns and anything we learned from the previous month.
02 Brief
I turn that into clear ideas and briefs so everyone involved knows what is being made and why.
03 Create
The client’s team, Astrik or trusted freelancers create the agreed content depending on the level of support needed.
04 Review
Content is checked against the direction before it goes live.
05 Learn
We look at how people responded and use that to guide the next round.
Performance depends on what each piece of content is there to do.
Sometimes the important thing is reaching new people. Sometimes it is whether people save or share something. Further down the journey, it can be whether someone clicks through to the website, explores a product or makes a purchase.
The point is to understand what people are responding to and use that information to make the next round of content stronger.
Getting seen
Reach · Profile activity
Response
Saves · Shares
Next steps
Link clicks · Website sessions · Website engagement
Business outcomes
Conversions and revenue where tracking is available
Full social media management
Content production
• Half-day content shoot
• Full-day content shoot
• Short-form video editing
• Carousel and graphic design
More hands where useful
• Community management
• LinkedIn / TikTok / Pinterest repurposing
• Professional Photography and videography
Anna Floyd · So What Strategy
Do I need a Social Media Strategy before Social Media Management?
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Can you work with our existing team?
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Do you create the content too?
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Do you manage every platform?
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If the content is happening but the direction feels unclear, or you want someone to help keep the plan moving month to month, we can talk through what would be most useful.
The first call is a free consultation, so we can talk through the business, what you need help with and whether Astrik feels like the right fit.
