Fix Your brand Strategy to Support Paid Social Ads
Annabelle
Most people are working all the hours god sends to get people to look at their brand. They might be spending on paid ads and although the strategy and creative is a thing in itself, when you get clicks and someone looks at your profile- does what they see do the job?
Within a few seconds they decide whether you're worth their money.
They land on your profile or site and yes, your testimonials, your homepage copy helps. But overall and visually it's based on whether the whole thing feels credible. If it doesn't, they leave, and thats the hard truth.
The ads worked but the brand lost the sale.
Often nobody connects those dots.
Branding should be functional. It's doing a job every time someone lands on your page, sees your content, or receives a proposal from you.
Signs your branding is working for you are, you're immediately clear on what you do and who it's for, your visual identity matches your price point, and your enquiries are from the right people.
Signs it's not working for you are, you're constantly justifying your value, clients push back on price, or your social profile's looks like a different company to your website, email or other marketing materials.
It's often not a full rebrand but It's stopping the first impression from being left to chance.
