Astrik Studio - Strategic brand design

Roam Local

A brand identity for a travel company helping young travellers explore Europe. Bringing together a sense of adventure, the comfort of feeling at home and the excitement of having stories to tell.

An identity for the curious

Roam Local is a travel tour company offering curated trips across Europe, from iconic landmarks to hidden gems. I designed a brand identity to reflect the freedom of exploring somewhere new, with a welcoming feel that makes the adventure seem within reach. The identity combines classic travel references with a fresh, contemporary style to appeal to young travellers.

I paired an elegant wordmark with a compass-inspired symbol, shades of green and warm neutral tones. Landscape photography brings the destinations into focus, while postcard layouts, stamp-like badges and stitched details give the identity a nostalgic feel. The phrase “Roam Sweet Roam” brings a familiar sense of home into the idea of travelling somewhere new.

I brought the identity to life across postcards, stationery, social media and billboard concepts, showing how the different elements work together in print and on screen. From a small monogram on an envelope to a statement piece of outdoor advertising, each application shares the same sense of curiosity and adventure.

“Working with Annabelle was so smooth, easy and fun. She kept me updated throughout the process and was quick to understand exactly what my brand was about. She’s a brilliant visual designer and has very original ideas, which were so exciting to receive. I’m so happy with the designs she’s delivered. She understood and interpreted the brief with exceptional skill and I honestly couldn’t have asked for more. I would work with her again in a heartbeat.”

Gurpreet Bharya

Annabelle worked with an existing brand toolkit to create a number of key templates to help with future asset creation. The templates were all in keeping with the toolkit and where required, Annabelle actioned feedback promptly.

Annabelle was a pleasure to work with and was able to work to a tight deadline which was much appreciated. I wouldn't hesitate to reach out to Annabelle for future design projects.

Sarah Markillie

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