Cookie-Cutter Marketing Isn’t The Answer
Annabelle
Everyone wants a brand that’s premium, that’s respected. So a lot of founders look at what’s already working in their space and do a version of it. Same shapes, same fonts, same colours as everyone else.
It’s an understandable instinct, but it’s also why nobody remembers you.
The brands people actually obsess over usually have something a little imperfect about them, something clever woven in that you can’t always explain straight away. That’s not something a template gives you.
Restraint, Not Repetition
If your branding could belong to five other businesses in your niche, that’s not a taste problem. It’s a strategy problem. The fix isn’t doing more. It’s finding the one clever, restrained thing that’s actually, specifically true about your business.
Same shapes as everyone else isn’t going to cut it, take a look at some identities that didn’t take the easy route.