What Actually Happens In A Brainstorming Session
Annabelle
If you were a fly on the wall in one of my brainstorming sessions, you’d see a Miro board opened up, and a lot of Post-it notes going down.
I always come with references, I’ll have done a bit of market research, had a scroll, checked what’s happening in your niche.
Why One Carousel Works And Two Don’t
Sometimes it’s hard to figure out what the actual thing in a piece of content is doing, or not doing. With one client, we figured out that faces on camera, team members showing up, was by far the most engaging thing we could do.
Engagement Isn’t Everything
Engagement does mean people care, that there’s a real community happening. But there’s still a place for reach, different pieces of content serve different purposes.
It’s about basing decisions on facts and figures, not a feeling.
Want to see this thinking applied properly? Take a look through more of the content strategy work.