Brand Strategy & Social Media for Big Vision Brands
Annabelle
I’ve taken on my first few clients doing something a bit different, and I want to explain why I’m framing it the way I am.
The Problem I Kept Seeing
I used to fold brand strategy into social media management and of course its built into my branding design packages. But generating content ideas every month, without building to anything with a clear goal, can be a bit reactive, which is good sometimes, but not as powerful as having a consistent plan that spans a longer period.
There’s something about using my branding knowledge, my brand design and messaging knowledge, to make sure it actually gets injected into social media, not just posting ideas as they come.
What It Actually Is
So I’m framing it as brand strategy for your social media, an annual strategy plan for your brand’s messaging, your USPs, the problem you’re solving, all clearly defined from the start.
A brand strategy that spans social media and any other platform- website, email campaigns, everything.
If this sounds like the gap in your own content, take a look at how I approach brand identity work more broadly first, it’s the same thinking underneath.